" … I just wanted to introduce myself and share with you some of my favorite images of this beautiful, magical place at the Tip of the Mitt."
Latitude 45 Staff Bikepacking Part Two
(This is the second in a two-part series detailing a recent bikepacking trip taken by seven Latitude 45 employees.) Seven Latitude 45 Bicycles and Fitness staff members enjoyed great weather and good times on an annual, two-night/three-day bikepacking trip that departed from the shop on Wednesday, Oct. 9, and returned Friday, Oct. 11. This year's … Continue reading Latitude 45 Staff Bikepacking Part Two
Latitude 45 Staff Bikepacking Part One
(This is the first of a two-part series detailing a recent bikepacking trip taken by Latitude 45 employees.) Seven Latitude 45 Bicycles and Fitness staff members enjoyed great weather and good times on an annual, two-night/three-day bikepacking trip that departed from the shop on Wednesday, Oct. 9, and returned Friday, Oct. 11. This year's adventure … Continue reading Latitude 45 Staff Bikepacking Part One
Scene from the Wheelway – Part 2
Checking the weather radar just before departing on a ride is a very good practice. But, sometimes storms can appear faster than modern technology can predict. I'd checked the weather radar repeatedly recently prior to embarking on a 30-mile ride, an out-and-back to the outskirts of Charlevoix along the Little Traverse Wheelway. There was rain … Continue reading Scene from the Wheelway – Part 2
The Regret of Rides Not Taken
By Eric Cox Gun metal gray rain clouds loomed over the bay. Trees swayed in a chilly, late summer breeze. A cool mist speckled car windshields all over town - less than ideal riding conditions for sure. While I could've employed the inclement weather as a suitable excuse for avoiding a ride … I didn't. … Continue reading The Regret of Rides Not Taken
Scene from the Wheelway – Part I
New cyclists often have similar stories that spring from their experiences on bicycles. Recounting the details of fun, memorable rides often elicits eager, youthful smiles as adventurers describe the various joys associated with riding bikes. For me, one theme recurs more than others, especially with new cyclists, or those who’ve returned to it after years or … Continue reading Scene from the Wheelway – Part I
Hottest Bikes In The Shop
Working in a bike shop you see a lot of bikes, but each year it seems like there are a few models that stand out. Maybe it's a cool paint scheme, a new wheel or tire size, a killer group of components, or outstanding value. Here are a few bikes we have in the store … Continue reading Hottest Bikes In The Shop
E-Bike Trail Access Explained
Electric bikes, commonly known as e-bikes, are a popular new category that is attracting a lot of attention from riders looking to make cycling easier. These bikes have an electric motor that assists the rider but (most) still require pedaling. The assisted pedaling puts them in a grey area between motorized and non-motorized vehicles. This … Continue reading E-Bike Trail Access Explained
Winter Remodel “The Wall”
One of the benefits of winter's slower pace is the opportunity to reflect and implement changes. Last fall we spent time dreaming of ways we could improve the shop with the goal of taking customer experience and efficiency to the next level. The result was a major remodel and reorganization of the back of the … Continue reading Winter Remodel “The Wall”
31 Reasons to Attend The 2019 Latitude 45 April Fools Ride
APRIL FOOLS! IT'S ON SUNDAY MARCH 31 SATURDAY APRIL 20 THIS YEAR! You'll get some activity in before the real April Fools Day this year, which is a Monday this year. It is ABSOLUTELY FREE! This event costs you $0. However, please register in advance so we know how many treats to get. It's not super … Continue reading 31 Reasons to Attend The 2019 Latitude 45 April Fools Ride
