How to Pick a Piece of Fitness Equipment

What is the right piece of equipment for your home gym? At Latitude 45 we have helped hundreds of customers make this decision. Choosing between a treadmill, elliptical, stationary bike, or bike trainer can be a hard decision. All of them will give you a great cardio workout but there can be some significant cost … Continue reading How to Pick a Piece of Fitness Equipment

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Hitting the Road

Road cycling can be an intimidating sport to enter due to its complex gear, unspoken rules, competitive culture and the fear of being "dropped". However, getting started doesn't have have to be a stressful experience. Here are some helpful tips and information to break it down! "Complex" Gear A quality bike shop has expert staff … Continue reading Hitting the Road

The Best Real Mountain Bike Races in Michigan

Let me preface this piece with the fact that I think mountain bike races should be tough, technical, fun, and not extraordinarily long. If you look at World Cup XC races the winning times are usually right around 90 minutes. Also, many of the racers are now riding full suspension bikes and using dropper posts … Continue reading The Best Real Mountain Bike Races in Michigan

31 Reasons to Attend The 2018 Latitude 45 April Fools Ride

APRIL FOOLS! IT'S ON SATURDAY MARCH 31 THIS YEAR!*** You'll get some activity in before the real April Fools Day this year, which also happens to be Easter, which is a big eating holiday. It is ABSOLUTELY FREE! This event costs you $0. It's not super early in the morning! Roll-out is at 11am, but … Continue reading 31 Reasons to Attend The 2018 Latitude 45 April Fools Ride

New Products That We Kinda Like A Lot Part 1

Every fall we get visited by sales reps from a variety of companies in the cycling industry. Sometimes there isn't much new to see and things are kind of business as usual. Other times they have new and exciting products that make us rethink or reorganize entire product categories, or create new ones! As fall … Continue reading New Products That We Kinda Like A Lot Part 1