Don’t be “That Guy” in your riding group

If you've been a member of a riding group, you know there is always "that guy". If you don't know what I'm talking about you may be "that guy", in which case you should read this article carefully. Below is our list of group ride "do nots" to help make sure you stay on your … Continue reading Don’t be “That Guy” in your riding group

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Northern Michigan’s Killer Climbs

In Northern Michigan, we are blessed with some absolutely stunning glacially formed landscapes (but not as stunning as the cover image). Over the past hundred years or so, we've also had some beautiful roads built over some of those rather large or steep hills. Here's a list of them in no particular order! 1. Arbor … Continue reading Northern Michigan’s Killer Climbs

The Best Real Mountain Bike Races in Michigan

Let me preface this piece with the fact that I think mountain bike races should be tough, technical, fun, and not extraordinarily long. If you look at World Cup XC races the winning times are usually right around 90 minutes. Also, many of the racers are now riding full suspension bikes and using dropper posts … Continue reading The Best Real Mountain Bike Races in Michigan

31 Reasons to Attend The 2018 Latitude 45 April Fools Ride

APRIL FOOLS! IT'S ON SATURDAY MARCH 31 THIS YEAR!*** You'll get some activity in before the real April Fools Day this year, which also happens to be Easter, which is a big eating holiday. It is ABSOLUTELY FREE! This event costs you $0. It's not super early in the morning! Roll-out is at 11am, but … Continue reading 31 Reasons to Attend The 2018 Latitude 45 April Fools Ride

Caring For Your Bike During Winter Riding

For many riders snow doesn't mean an end to the riding season. Whether you rideĀ in the white stuff for recreation or commute on sloppy roads and sidewalks; your bike is going to need some extra care to survive the winter. The combination of cold, moisture (or ice), and worst of all salt can wreak havoc … Continue reading Caring For Your Bike During Winter Riding

New Products That We Kinda Like A Lot Part 1

Every fall we get visited by sales reps from a variety of companies in the cycling industry. Sometimes there isn't much new to see and things are kind of business as usual. Other times they have new and exciting products that make us rethink or reorganize entire product categories, or create new ones! As fall … Continue reading New Products That We Kinda Like A Lot Part 1